Why Churches Need a Brand Family: Reach City Church
Project Client: Reach City Church || @reachcity.tv
Project Type: Branded Family - Main, Youth, Kids & Animation
As churches grow, ministries grow. The kid’s ministry will need a logo. Student ministry needs a logo. This event needs a logo. Before long, the church might have a collection of logos, but no real brand or visual system that makes sense. This is why we feel so passionate about adopting a family brands for churches. Let’s unpack our ‘why’ for how it might be right for your ministry.
1. Your church reaches more than one audience.
Regardless of the size of your church, it’s bigger than one logo. A church might have one overall mission, but it’s meant to serve a community of people in very different stages of life. A preschooler, teenager, young adult, parent and senior adult don’t experience church the same way. A church brand family allows individual ministries to communicate differently while telling the same story. Reach City Church is a great example to thumb through:
Reach City’s church logo design inspiration is bold and ambitious, which is a nod to their overall mission and values. This modern church logo design becomes the parent, or anchor for the entire brand family that follows.
2. Your church can have personality without losing connection.
Building a cohesive church brand system doesn’t mean everything has to look identical. Should the student ministry logo match the main church logo? And if so, how much? Different audiences respond to different aesthetics. This is why the youth ministry logos should lean more energetic than perhaps a more relaxed women’s ministry design. Just like members of a family, each logo design is allowed to be fully themselves while still showing the same shared, family DNA.
3. A church brand family creates consistency people can recognize and trust.
Your church’s brand should be recognizable even when the artwork isn’t front and center. A person might see a student event graphic, then a kid’s ministry social post and even though they’re not identical, it should feel like the same church.
For Reach City, you can see shared visual elements from the parent logo that are reflected in the colorful kids ministry logo design. Church brand recognition will build trust and is possible through things like shared typography, layouts, and common graphic elements.
4. Church brand families give the church room to grow.
A church’s brand shouldn’t only work for what exists today. The hope is that the church will continue to grow. Whether you’re adding new sub-ministry groups, moving to multi-campus or hosting a brand new church event, without a brand system, every new initiative becomes another branding decision. With a brand family, clear design guidelines are established and able to be built upon creatively.
Reach City’s youth ministry logo took a bold approach that gives it a distinct personality within the larger branded system. This is the value of a church brand family! If your church is growing, we’d love to help you create a church brand family that can grow with you. Let’s schedule a call.
Another Example
Considering the concept, but want to see another example? See the Lexington Baptist Church case study, or visit our blog for more examples.