Small Business Logo Design: MacArthur Design Co.
Project Client: MacArthur Design Co. || @macarthurdesignco
Project Type: Small Business Logo Design
Lead Designer: Rachel Baker
There is something so exciting about seeing your brand new business come to life through a logo design. A great business logo helps people recognize you, remember you, and understand what kind of business you are. Here’s a recent example in MacArthur Design Co. as you research small business logo inspiration that’s affordable and professional.
Michael Meeks founded his handcrafted woodworking business in 2019 after recognizing his passion for seeing quality treasures passed down from generation to generation rather than just ending up as junk.
This company believes great gifts become part of a home for years and years. That idea was at the helm of our design concepts for this small business brand. With most orders created as custom gifts for someone special, the new identity needed to communicate craftsmanship, thoughtfulness, and an elegance that could stand the test of time.
We knew we wanted something clean and crisp without losing the warmth of their handcrafted business model. The refined google font choices and dark green, elegant color combinations are perfect to help reinforce their very deeply personal work and professional customer service.
“Working with the Bright Coal team may have been the best experience I have ever had working with any company. ”
This koa tree illustration became a key element we wanted to use to bring a connection to the brand’s original identity while giving the logo a mark that adds a sense of strength and longevity.
“The entire process was incredible; It’s much more than paying for a new logo and getting some files. The experience was top notch: they listen to you, provide ideas and expertise, and set you up for success with your brand. I could not be more thrilled with the logos and experience I received. A million stars!”
A great small business logo should tell people something about your business before they ever read your name. For this handcrafted wood brand, the goal was to capture the thoughtfulness behind every custom piece. These one-of-a-kind pieces are made to celebrate people, transform their homes and spaces, and be shared forever. Ready to carve out a great, handcrafted brand for your own new business venture or organization? Let’s get to work.