Brand Builder
Your brand kit is ready. Now it’s time to bring it to life.
You’ve got a brand guide, but your team still has questions. We’ll help you turn that guide into real-world clarity, consistency, and creative momentum.
You don’t need another logo. You need direction.
Most churches already have a logo, fonts, and colors. But when it’s time to launch a sermon series, print a banner, or post on Instagram.. the brand starts to blur. Teams aren’t sure how to keep things consistent, volunteers guess, and the “big idea” behind your brand gets watered down.
Before Brand Builder
After Brand Builder
“We love our new ‘brand toolbox’, but need some help understanding how to use the new tools.”
You’re not alone. Every growing church hits this wall. That’s where Brand Activation comes in.
How it Works
Brand Builder is a 6-12 month journey to level up everything after your brand guide.
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We start with a 90-minute strategy call to map your next 3–6 months of creative priorities.
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Each month, we guide and support your team through design feedback, content reviews, and creative brainstorming.
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Every month, we review progress, clarify direction, and adapt your roadmap as you grow.
EXAMPLE:
(Specific projects vary by scope and goals)
“Bright Coal is more like a teammate than just a vendor, it felt like they captured the vision and made it cooler than we ever would have.”
— Bryson Breakey, Bethel Midtown Nashville
Benefits
With every plan, Brand Builder members receive:
🎥 Monthly Video Calls
💌 Complimentary Mystery Mail Subscription
🤑 15% Off All Projects with Bright Coal
FAQ
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We can, but the focus here is creative direction and clarity. You’ll always have the option to add production support.
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Perfect! We’ll help them stay aligned, sharpen ideas, and build stronger creative systems together.
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Awesome! That actually makes things even smoother. We come alongside your communications or marketing lead as a creative strategy partner: someone to help them think bigger, remove creative bottlenecks, and translate big-picture brand goals into clear, actionable direction for their team.
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Great! Think of us like a creative sparring partner, not a replacement. We bring outside perspective, structured systems, and fresh energy to support your existing leadership. Many of our best partnerships happen when an in-house creative director wants another experienced set of eyes to refine ideas and lead seasonal initiatives together.
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Usually 1 strategy call + some off-the-call prep work for you and Bright Coal. We respect your bandwidth. The aim is to create long term progress in manageable chunks.
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Yep! We start with a 3–6 month plan, then decide together if it makes sense to continue.
Ballpark Budgets
Here’s a few samples to give you a range of what to expect
Given the unique goals and circumstances for each organization, we put together custom proposals. The goal is always to pack as much value as possible within a right-fit budget.
$500 - $750 / mo.
6 months in, we expect:
Less headaches ordering new signage with our vendors
More confidence in our decisions in how to use the brand guide moving forward
A clearer understanding of our strengths and weaknesses across our visual brand (web, media, print, physical space)
$1,000 - $1,500 / mo.
6 months in, we expect:
Expanding and sharpening our existing brand guide to include new guard rails
Healthier relationships between our creative team and leadership
$2,000+ / mo.
6 months in, we expect:
Thorough creative audit across platforms
Creative planning & ideation for several big campaigns
Talent and systems development with our creative department and volunteers
The result: clarity and confidence to actually bring your brand to life in the real world.
Ready to activate your brand across the board?
At this time, we’re only accepting 5 new Brand Launch partners every 6 months.